4 Resources to Step Up Your Marketing Game

As a communicator, you’re always seeking ways innovate your marketing and presentation strategy. If you’re in the market for a refreshed way to present analytics, a DIY graphic design platform or even some inspiration for your website’s content, there’s no shortage of tools and resources available. For those curious to learn what’s out there, here are four easy (and free!) options to help you get started.

Google Data Studio

Part of the Google Suite, Data Studio takes reporting and presenting analytics to the next level. Choose from templates or create your own format to visualize web data, social media stats, email marketing and more. If your website is linked to Google Analytics, metrics will pull in automatically, and there are options to import data externally as well. Give this tool a spin if you’re looking for a wow factor the next time you present data findings. Plus, you can even add your organization’s branding to the final product. Enter the studio.

Bonus read: Measurement is a key skill in the communicator’s tool belt. Learn more in “Demystifying Measurement,” featuring Cindy Crescenzo.

Canva

This site puts you in the driver’s seat when it comes to graphic design. Canva offers a number of templates for social media, flyers, videos and more. While some things should still be left to the pros, the website’s user-friendly interface takes the guesswork out of design and lets you create visually pleasing content on the fly. Start designing.  

HubSpot’s Blog Ideas Generator

They say genius steals, and that’s the idea behind this online tool from HubSpot. Enter a list of nouns and HubSpot will generate prompts for your next blog post. For days when inspiration is escaping you, or you want to bring some new life to your content, this is a great place to start. Get inspired.

The Periodic Table of Content

Speaking of content marketing, how do you know which type of content is right for your website? Using the periodic table as a template, Orbit Media breaks down how to “atomize your big pieces of content into smaller formats” and “combine smaller pieces into larger compounds.” Whether or not you were a chemistry whiz in school, you can work smarter, not harder, with this formula. Enter the lab.

Have a suggestion for a easily applicable ways to up your marketing game? Email the Catalyst editors at catalyst@iabc.com for a chance to be featured in a future roundup.