A Leader’s Guide to Taking a Stand on Social Issues: The Rubik’s Cube of Reputation - IABC Phildelphia
The Edelman Trust Barometer shows us that trust is eroding in society and that we are more likely to trust business than other entities of authority. This position has also put stakeholder pressure on organizations to take stands on societal issues, where speaking out and silence can be reputational risks. The 2023 Global Communication Report conducted by the USC Annenberg Center for Public Relations compares this time to maneuvering a Rubik’s Cube. Like solving a Rubik’s Cube, each move impacts somewhere else, and your actions can either build equity or erode trust.
Attend in-person (5:30 - 7:00 p.m. ET) or virtually (6:00 - 7:00 p.m. ET)
Reputation is currency for an organization but achieving brand equity with all stakeholders that you can take to the bank requires a shift in thinking. This becomes even more challenging in a polarized environment where brands are trying to attract younger audiences, be responsive to social issues, and even become brand activists. Then, throw in the level of revolutionary change that organizations are undergoing; reputation must be architected, accelerated, maintained, and defended in real-time where stakeholder values and interests may either be in sync or vastly different.
This session will be interactive as we discuss the current global reputation trends and case studies, learn how to conduct a reputation risk assessment, and develop proof points for influencing leadership to prioritize reputation. At the end of the session, you’ll walk away with the tools you need to create a decision tree for guiding your leadership around taking a stand. Like the Rubik’s Cube, every move must align, and we’ll discuss the strategies that can put you on your way to solving this elusive puzzle.
Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.