In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy?

In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. 

Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.

Emily Caister presented at IABC World Conference, 23-26 June 2024 in Chicago. Learn more about her session online here.

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