Level-up Your Crisis Communication Strategy With Generative AI - IABC Philadelphia

The world of crisis communication is transforming before our eyes as artificial intelligence (AI) introduces new reputational risks and opportunities to level up how we prepare and respond to crises. If you feel underprepared to navigate the challenges and opportunities this rapidly evolving landscape presents, this is the session for you. Join us as we explore AI's practical tools and applications in crisis comms management, discover how to integrate it seamlessly into your existing workflows and crisis communications plans and learn from real-world examples about AI's potential to lead to crisis scenarios and what to avoid.

Takeaways

• Discover which AI tools will be most helpful and how to incorporate them into your crisis communication systems.
• Learn to leverage AI for proactive risk assessment, identify emerging threats, and mitigate potential issues before they escalate into full-blown crises.
• Explore and understand what's on the AI landscape right now and get a glimpse of the latest emerging AI tech for communicators.
• Get step-by-step instructions on crafting effective prompts and fine-tuning your AI model to generate compelling, industry and brand-specific crisis messaging.
• Gain valuable insights to protect your organization's reputation and confidently navigate the complexities of the AI era.