Virtual, Master Class

Master Class Series: Advanced Digital Acumen for Business Communicators

Event date: 11/1/2024 9:30 AM Export event

This three-part advanced webinar series, led by Dr. Lilian Ajayi-Ore, Ed.D, lecturer and research scholar at Columbia University, is designed for seasoned professionals aiming to excel in digital communication. In this interactive series, Lilian will guide participants through cutting-edge digital communication techniques, audience engagement strategies, organizational digital transformation and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience. Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation.

Dates:                                                                                              

  • 1 November | 9:30 a.m. CT 
  • 8 November | 9:30 a.m. CT 
  • 15 November | 9:30 a.m. CT 

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.