PR Education: What Does the Next Generation Need to Succeed?
Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world.
CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC.
Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings.
Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more.
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