PodCatalyst Episode 18: Branding With Confidence
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Mark Schumann, ABC, IABC Fellow. Schumann, a past IABC IEB Chair, is a contributing author for IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Schumann’s chapter explores how communication skills can articulate brand value to establish and sustain consumer confidence.
Listen to this episode to hear more about:
- What it takes to create brand confidence
- Making brands stand out via courageous leadership
- Managing the socialization of a brand
- How this new book is a picture of the value of the communication profession
Plus, Schumann shares how New York City — home to the IABC 2022 World Conference — has gotten its branding right while emerging from the pandemic.
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter, and use the following links to purchase your copy:
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