Read Chapter 1 of ‘The IABC Guide for Practical Business Communication’

IABC just published “The IABC Guide for Practical Business Communication: A Global Standard Primer,” a 25-chapter collection of thought leadership that explores the communication discipline from multiple angles. This book, which is now available for purchase on Amazon, spans key topics for communication professionals and presents new insights and applications to strengthen your practice. Before you purchase your copy, get a taste of the book by downloading the first chapter.

Executive Communication and Coaching, Adrian Cropley

One of the most privileged positions a communication professional can have in an organization, is that of the trusted advisor (Maister, Green & Galford, 2000). The trusted advisor is the next step from strategic advisor in the career path of a communication professional and defined by the International Association of Business Communicators as the Business Leader. “The communication professional at this milestone demonstrates the ability to serve at a senior peer level, leads within an organization by providing counsel, advise, coaching, and helps to set organizational direction at a strategic level” (IABC, 2020).

At this level within an organization, the communication professional is setting the standard within their organization aligned with the principles of The Global Standard of the Communication Profession (IABC, 2020). The principles of Ethics, Context, Consistency, Analysis, Strategy and Engagement are applied across the career path, however, as the business leader, there is a professional duty to set the standard for their organization and continually hold the organization and its executives to that standard. When we look at these principles, we can distill each principle to what it means to someone operating as a business leader within our profession.

Download Chapter 1

"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Look forward to reviewing new communication insights and applications to strengthen your practice. To order your copy, please use the following links: