Business Acumen

Resource Round-Up: Change Management

Change is hard — even the first half of Newton’s First Law of Motion seems to agree: “Objects at rest will stay at rest, unless an outside force acts on it.”

As a communicator, it’s your job to be that outside force. If you’re feeling the crunch of change or looking for inspiration, here are a few articles, podcasts and courses to help you get in motion.

Catalyst Articles

Integrating Internal Communications With Change Management, by Paige Strand

Focus on Alignment Before Implementing Change, by Jenni Field

Using Social Ties to Lead Change Efforts, by Maya Townshend

The Most Overlooked Asset for Organization Change, by Maya Townshend

PodCatalyst Episodes

PodCatalyst Episode 30: Polarization and Corporate Activism, featuring Fred Cook (Golin, USC Annenberg)

PodCatalyst Episode 27: Sharpening Your Societal Acumen, featuring Oscar Suris (Edelman New York)

PodCatalyst Episode 14: Evolution in Leadership Communications: No More Town Halls, featuring Elizabeth Williams and Andrew Brown

IABC Advance

Leading Through Change Communication, led by Dr. Julie M. Bjorkman

Help Your Organization Overcome Resistance to Change, led by Mindy Kantor

From Covid to Climate: Communicating the Social Transformation We Need Now, led by Susannah Raffe

Crisis and Change Communication (2020 World Conference Bundle), Various Presenters