Business Acumen

When Should Companies Weigh in on Social Issues?

When should companies weigh in on social issues? In this video, IABC World Conference 2022 keynote speaker Frank Shaw explains how Microsoft approaches sharing its point of view through both actions and words. Watch the clip below, and then listen to the full PodCatalyst episode here

PODCASTS
Microsoft’s Frank Shaw on the Intersection of Communication and Tech

Tune in to learn about Frank Shaw's fascinating career journey, plus his thoughts on the power of authenticity, trends he’s seeing in the tech space, his advice for the next generation of communicators, how his team at Microsoft chooses to speak on social issues and more.