Your Guide to Must-Watch World Conference Content

Just last week, more than 625 communication professionals from around the globe gathered for three days of virtual interaction and inspiration at the IABC World Conference 2021. If you missed World Conference, it’s not too late to get in on all the industry insights and thought-provoking learning presented at conference. Before you purchase your IABC World Conference All-Access Pass, check out the most-attended sessions to add to your must-watch list.

The Vaccine Race: A Story of Collaboration and Communication

Sally Susman, executive vice president and chief corporate affairs officer at Pfizer, Inc., kicked off the conference with Pfizer’s inspiring story of collaboration as she and her team communicated the development and distribution of the COVID-19 vaccine.

From Measurement to Meaning — Listening Grows Up

How do organizations listen to their employees? As we emerge from the pandemic, how will communicators respond to ever-changing expectations from employees and stakeholders? Mike Pounsford, Howard Krais and Kevin Ruck highlight why and how we listen, as well as the outcomes good listening delivers when it comes to change, innovation and perceived fairness.

Listen up! Looking for more about this topic? Read this session spotlight on Catalyst.  

No More Town Hall Meetings and Other Evolutions in Leadership Communications

Even before the pandemic forced leaders to turn to video conferencing and mute buttons, filling a room with employees for a town hall was not the most effective form of communication. This session, presented by Elizabeth Williams and Andrew Brown, explores why leaders need a new communication toolkit to connect with a hybrid workforce, and how they can build trust and start listening to their employees.

Breaking Through Zoom Fatigue to Create Engaging and Meaningful Meetings and Events

Sure, we’re all used to Zoom at this point, but as we return to live events, how do we make both in-person and virtual options engaging and meaningful? Using her experience at Walmart, Jenifer Bice explains how events are evolving and how communicators can understand and best use the many options for delivering in-person, virtual and hybrid meetings.

Take a few more minutes at your screen to read this session spotlight on Catalyst.

Confident Communication for the Communicators

You’re a communicator, so public speaking isn’t scary. Right? Not always. In this session, Judith Quin helps communicators channel their confidence, destroying the myth that public speaking is something to fear. She also shares tools to manage nerves when speaking.

Agile for Communicators

Agile: it’s not just for software developers. Caroline Kealey shares how communication professionals are adapting agile methodologies to elevate their performance. Get an overview of capabilities and practices, and learn how to identify practical ways to be agile in your everyday communication management.

Evaluate E-Communication

Whether at work or home, social media is part of our everyday lives. Susan Walker and Rachel Tolhurst guide participants in evaluating e-channels for engagement and business impact. Learn how to use evaluation results to direct communication planning and support colleagues to use social media more effectively.

Brand Reimagined: The DNA of Purpose-Driven Content

How can an organization share its purpose? One way is through content. In this session, Maliha Aqeel walks through the components of impactful brand storytelling and how to effectively communicate a brand’s purpose by meeting customers where they are.

It’s about time to participate in these invaluable learning opportunities that hundreds of global communication professionals are leveraging in their practice. Purchase your All-Access Pass today and take advantage of this exclusive offer, where IABC members pay $299 and non-members pay $399. Not an IABC member? Receive your All-Access Pass for only $99 when you become a member today. Access more information and purchase your pass on the World Conference website.