The AI resources that I use should be human-led to create positive and transparent experiences that bring respect and instill trust in the communication profession. I must remain current on the professional opportunities and risks that AI tools present.
- I communicate accurate information that is impartial and fair. AI tools may be subject to a wide array of errors, inconsistencies, and other technical issues. This requires human judgment to independently verify that my AI-generated content is accurate, transparent, and not plagiarized.
- As a communication professional, I comply with legal, regulatory, and corporate governance policies as they pertain to the communication of AI-generated information in the jurisdictions where I operate.
- I do not use confidential and proprietary information within AI prompts and searches. I protect the personal and/or confidential information of others and will not use this without their permission.
- I evaluate my AI outputs based on human-led engagement and understanding of the communities I serve. I remove bias to the best of my abilities and am sensitive to others’ cultural values and beliefs.
- I am responsible for content generated by AI and must independently fact-check and verify my outputs with the necessary professional rigor to ensure that third-party material, information, or references are accurate, have the necessary attribution and clearance, and are sufficiently licensed or have permission for use. I will not attempt to hide or disguise the use of AI in my professional output.
- I do not use confidential information for AI-generated content. I acknowledge the open-source nature of AI and issues pertaining to confidentiality, including inputting false, deceptive, or misleading information.