PodCatalyst Episode 40: USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube

Fred Cook is the chairman emeritus at Golin, where he’s served the company for 35 years. During his tenure, he’s worked with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney.

In 2014, Cook published “Improvise: Unconventional Career Advice from an Unlikely CEO,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a five-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Cook accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought leadership.