Change Management is a constant, requiring fluid adjustments from leadership and the brands. The pandemic has only accelerated this need. Communication professionals must be change leaders and that is what this Shared Interest Group is all about. We will keep an eye on the future while tackling the challenges of the latest next normal, focusing on sharing best practices around strategy, alignment, communication flow, business practice, technology, and behavior change. Ultimately, our goal will be to support communications professionals as we lead change within our organizations and our client organizations.
Upcoming Events/Conversations
Register to join our meet-up on 5 June 2024 at 9 p.m. CST Featuring Mel Loy.
About Mel Loy
Mel Loy is a self-confessed serial ideator, obsessed with how humans behave and what that means for effective communication. She got her start in the world of words by studying journalism, and soon discovered that while she never wanted to be a journalist, she loved learning about the power of communication.
Fast forward 20-plus years, and her resume was stacked with increasingly responsible corporate communication roles across emergency services, construction and mining, early learning, retail and more.
In late 2020, after leading her corporate communication team through the COVID-19 pandemic, Mel happily accepted a redundancy and skipped off towards the horizon, starting her own agency and never looking back.
These days, her small but mighty team at Hey Mel! Communication and Training provides consulting and training services to clients all over Australia and overseas, specialising in internal, change, crisis and strategic communication.
Mel is the author of the new book, Change Isn’t Hard: a playbook for practical, people-centred change communication, and the host of the Less Chatter, More Matter podcast.
Apart from being obsessed with communication, Mel is a qualified yoga teacher, group fitness instructor, and personal trainer, who has been involved in the fitness industry for more than a decade.
About Our Change Management SIG Leaders
Bonnie Caver
Bonnie Caver is the President and Founder of Reputation Lighthouse, a branding and reputation marketing firm with offices in Denver and Austin. The firm focuses on leading companies to create, accelerate, and protect their brands, especially in times of disruption and transformation. A 20-year communications veteran, Caver is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute (now RepTrak). In addition, she holds a certification in Strategic Change Management from Northwestern University. Caver serves on the board of directors of the Global Alliance for Public Relations and Communications Professionals as a representative of IABC. Within IABC, she has a long history of volunteering, from IABC Austin Past President to IABC Southern Region Chair to international committees and task forces including the Finance Committee and Brand Task Force. Caver enjoys the role of mentor for young professionals and is a frequent speaker on branding, reputation, ethics, change management, and thought leadership topics.
“Communication professionals are leaders within organizations. As active partners, communication professionals help move organizations forward toward their goals, building trust, activating brands, fueling change, and guiding strategy.”
View Bonnies’s LinkedIn profile and follower her on Twitter @BonnieCaver.
Soumik Roy
Soumik Roy is a Marketing & Communications professional with more than a decade of experience in enterprise technology, manufacturing, and consulting. He is a certified Project Management Professional (PMP), a Certified Change Management Professional (CCMP), and a Communications Management Professional (CMP).
Soumik enjoys contributing to communities he is a part of and volunteers with several organizations such as the Association of Change Management Professionals’ (ACMP) where he is the secretary of its DEIB Committee; with the City of Toronto where he serves as a Digital Citizen Advisor; on the Harvard Business Review Advisory Council’s Panel for Media & Communications; and with two non-profit organizations in North America as a member of their board advising them on Marketing, Communications, and Fund-raising.
Upcoming Events/Conversations
Stay tuned!
For information about Shared Interest Groups, or if you are interested in starting a new SIG, please contact member_relations@iabc.com.