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Master Class Series: Advanced Digital Acumen for Business Communicators

6 - 18 December | 9:30 AM

Virtual

This three-part advanced webinar series, led by Dr. Lilian Ajayi-Ore, Ed.D, lecturer and research scholar at Columbia University, is designed for seasoned professionals aiming to excel in digital communication. In this interactive series, Lilian will guide participants through cutting-edge digital communication techniques, audience engagement strategies, organizational digital transformation and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience. Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation.

Dates:

6 December | 9:30 a.m. CT
13 December | 9:30 a.m. CT
18 December | 9:30 a.m. CT

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.

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Speakers

Dr. Lilian Ajayi-Ore, Ed.D.

Dr. Lilian Ajayi Ore, EdD, is an award-winning Chief Learning Officer, Digital Marketing Executive, and Data Scientist with over 17 years of industry experience. She has been recognized as one of the Top 50 Learning and Development Executives globally and named a Top Voice in Leadership Development by LinkedIn. Dr. Ajayi Ore serves as a Lecturer, Faculty Lead, and Research Scholar at Columbia University and is part of Marshall Goldsmith’s Top 100 Executive Coaches. She is the Founder of the Global Connections for Women Foundation (GC4W), an award-winning nonprofit organization.

In her role as Head of Data Analytics and Marketing Communications, she has launched several integrated marketing strategies, overseeing big data analytics architecture and data strategy for numerous Fortune 500 and Fortune 100 companies. Some of these notable organizations include Saks Fifth Avenue, Comcast NBCUniversal, Panasonic, IBM Smarter Planet, The Home Depot, ASME, Children's Place, Macy's, Citibank, NYWIFT, and MDLive. As a data scientist, Dr. Ajayi-Ore has applied advanced big data analytics techniques to drive incremental customer acquisition and boost profits.

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Master Class Series: Advanced Digital Acumen for Business Communicators

Dates:

Speakers

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