IABC Certification for Leaders

The Global Communication Certification Council (GCCC) serves as an autonomous governing body for the Global Communication Certification Program. The Council’s purpose is to create and maintain an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide.

The Council aims to serve the communication profession by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path.

A to Z of GCCC Marketing Toolkit

The following materials are designed for chapters and regions to promote professional certification through the Global Communication Certification Council (GCCC) to various audiences, including communication professionals, human resources professionals and business executives. Here you will also find resources to help you host an exam, promote upcoming exam dates, congratulate new CMP and SCMP certificants, create your own testimonials, and much more.

To Promote Certification

This document is not meant to be shared publicly in its entirety. It’s meant to be used a source when creating social media posts, emails, web content, etc. Text can be taken directly from it or can be used to help shape language used in your efforts to promote certification. It gives us all some central messaging to work from.

Key messages document

This PowerPoint presentation can be used in-person or through webinars to explain the benefits of GCCC certification and how to obtain it. In addition to general information about the GCCC programs, there are sections in it specifically for business leaders and HR professionals. Those can be kept in or removed based on the audience you are presenting to. At other times, it might make sense to use the full presentation. Please feel free to add a slide to promote an upcoming exam or certification-related event, but the content of the slides in the current deck should not be altered without first contacting info@gcccouncil.org.

GCCC Certification Overview Presentation

Promotional flyers

Steps to earn your CMP or SCMP

Why hire a CMP or SCMP

These one- and two-sided documents can be printed and handed out at events or emailed to members and other community members who might be interested in GCCC certification.

Promotional Video

Hear from certified professionals about their certification experience and learn how getting certified can benefit your career.

Social Media Graphics

These graphics can be used on various social media platforms or within emails and web content to promote certification.

Host a Certification Exam

Looking for ways to help advance the careers of business communication professionals in your area? One way is to help make certification programs more accessible.

Proposal for Corporate Communication Teams

This proposal is targeted at existing and potential corporate members. It covers certification, professional development, and membership. Your chapter or region can contextualize this proposal to suit your needs.


Host an Exam Checklist

Apply to host a GCCC certification exam by following the steps outlined in this checklist.


Press Release Announcing GCCC Exam

Press Release Announcing New Local CMPs and SCMPs

These customizable press releases can be used to promote a GCCC certification exam in your locality and announce new local CMPs and SCMPs.


Sample social media posts

Use these sample social media posts to promote your chapter or region’s upcoming exam and congratulate local certificants who pass the CMP or SCMP exam.

Social media graphics

Accompany your social media posts with these social media graphics that are customizable using design tools like Canva and Visme.

Hosting an exam graphics

Graphics to congratulate new certificants

Resources to share with certificants

Use the following resources to help prospective certificants attain their GCCC certification.

How to get your employer to pay for certification

Here are three ways to convince your employer to fund your GCCC certification.


Business Case Letter

Use this customizable business case letter to outline the value GCCC certification would bring to your organization when asking your employer to fund it.


SCMP Letter of Recommendation Template

Chapter and region leaders can use this customizable template as a letter of recommendation for other chapter or region leaders applying for the SCMP certification. It can also be used as the basis for recommendation letters provided by mentees or organizations for which the candidate has done pro bono work.


CMP Practice Test

SCMP Practice Test

These CMP and SCMP practice tests can be provided to prospective certificants during GCCC certification information sessions or study groups.


Banners for email signature block

These CMP and SCMP banners can be added to a certificant’s email signature block and uploaded to LinkedIn and other social media platforms.