Membership & Marketing

IABC Individual Membership Flyer – A flyer that provides a general overview of the benefits of IABC membership.

IABC Group & Corporate Membership Flyer - A flyer that provides a general overview of the benefits of a group and corporate membership. 

Shared Interest Group Flyer – One-page flyer with information regarding the new shared interest groups (SIGs). 

Membership videos – Check out IABC members describing the value of their membership in this IABC live YouTube playlist. Also check out the #myIABC video here.

Recent Membership Marketing Toolkits

• 2023 Q4 Campaign Overview & Messaging
• 2023 Q4 Campaign Graphics
• March 2023 Member Month Campaign & Messaging 
• March 2023 Member Month Graphics
• October 2022 Member Month Campaign Overview & Messaging – A document that provides an overview of and messaging for the October 2022 Member Month Campaign.
• October 2022 Member Month Graphics - Graphics that can be used to promote membership during Member Month. 

Leader Portal Toolkit – Want to learn more about how to access reports through the Leader Portal? Check out the Leader Portal toolkits for guides and a video tutorial that will help you navigate the new Leader Portal.

IABC Corporate Membership toolkit – IABC has launched a new Corporate Membership program. Check out the toolkit for tools and resources to support your chapter with managing and promoting Corporate Membership.

Using data to better understand your members and their needs (presentation) + Using data handout- Presented by Roland Pajares (IABC Manitoba) and Maya Filipovic (IABC Edmonton) at the 2018 Leadership Institute.

IABC launched its new brand in June 2015. All chapters are expected to have transitioned to the new brand on all communications, social media sites, websites, and any additional promotional materials. The following materials have been created to help your chapter implement this new brand.

IABC Brand Identity Guidelines - These guidelines will help you tell the IABC story consistently and powerfully around the world. This guide includes key areas of visual identity along with the tone of voice that should be used in IABC messaging.

Logos- The chapter logo is used as an identifier in chapter materials. There are three acceptable versions of the IABC chapter logo: color, black and white, and reverse. Secondary chapter logos are used as alternates to the full chapter logo. They're used when space is limited or the legibility of the full logo is compromised. When using a secondary chapter logo, the full IABC name should appear somewhere on the communication materials. All chapters are free to choose their own colors, and you are not obligated to commit to a single color. Please see the Brand Guidelines document above for more advice on how to use the logo within your chapter.