IABC launched its new brand in June 2015. All chapters are expected to have transitioned to the new brand on all communications, social media sites, websites, and any additional promotional materials. The following materials have been created to help your chapter implement this new brand.
IABC Brand Identity Guidelines - These guidelines will help you tell the IABC story consistently and powerfully around the world. This guide includes key areas of visual identity along with the tone of voice that should be used in IABC messaging.
Logos- The chapter logo is used as an identifier in chapter materials. There are three acceptable versions of the IABC chapter logo: color, black and white, and reverse. Secondary chapter logos are used as alternates to the full chapter logo. They're used when space is limited or the legibility of the full logo is compromised. When using a secondary chapter logo, the full IABC name should appear somewhere on the communication materials. All chapters are free to choose their own colors, and you are not obligated to commit to a single color. Please see the Brand Guidelines document above for more advice on how to use the logo within your chapter.