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Home Events and EducationEvents CalendarDetails
ACMP/IABC: Change & Communication Collaboration When Internal Change Extends Externally

ACMP/IABC: Change & Communication Collaboration When Internal Change Extends Externally

5 - March | 11:00 AM
Virtual

Join us for a free joint webinar between ACMP and IABC!

Internal change often impacts external stakeholders and how they engage with your products and services. It goes beyond “the menu has changed” communication to true behavior change. Although you are living the change internally and dealing with your internal stakeholders and behavior changes, often, change fails because the external audience is left to an afterthought. Change fatigue can be even more impactful for external audiences as they see change in every company they deal with. This is especially true as we look at shifts to AI-embedded technology and AI agents, for example.

Three Session Takeaways:

  • Understand the need to look beyond internal stakeholders when initiating change strategies.
  • Determine how to help stakeholders cope with noise and change fatigue when it comes to external audiences.
  • Explain how to utilize AI tools, such as agents, search engines, etc. to understand the changing behavior of external stakeholders.

ADD TO CALENDAR Register

Speakers

Bonnie Caver, SCMP
Bonnie Caver, SCMP Founder and CEO, Reputation Lighthouse

Bonnie Caver, SCMP®, is the Founder and CEO of Reputation Lighthouse, a global change management and reputation consultancy with offices in Denver, Colorado, and Austin, Texas. The firm, which is 20 years old, focuses on leading companies to create, accelerate, and protect their corporate value.

Caver is a lifelong learner. She has achieved the highest professional certification for a communication professional, the Strategic Communication Management Professional (SCMP), an ANSI/ISO-level distinction. She is also a certified strategic change management professional (Kellogg School of Management), a certified crisis manager (Institute of Crisis Management), and holds an advanced certification for reputation through the Reputation Institute (now the RepTrak Company).

She is a past chair of the global executive board for the International Association of Business Communicators (IABC). She serves on the board of directors for the Global Alliance for Public Relations and Communication Management, where she leads the North American Regional Council and is the New Technology Responsibility/AI Director. Caver is the Vice Chair for the Global Communication Certification Council (GCCC) and leads the IABC Change Management Special Interest Group.

 

Isolde Kanikani
Isolde Kanikani Change Strategy lead at Plat4mation

Isolde Kanikani is a Change Strategy lead at Plat4mation, working with decision makers to realise their Digital strategy and transformation stories. As a seasoned professional, Isolde is known to be a driving force and initiator who gets a lot of satisfaction from seeing a job well done. Since 2018 she worked on complex global projects focused on organisational development and Governance, often working with HR or ERP implementations. In her early consulting years, there was a focus on small and medium businesses.

As an entrepreneur she has founded two successful businesses and considers herself a world citizen after many years of extensive professional travel meeting new cultures and ways of viewing the World. Sparked by mixed roots in New Zealand and the United Kingdom, having lived in Argentina and Spain, finally putting down roots with her partner Fred in the Netherlands.

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