Master Classes

Master Class Series: AI for Communication Professionals 201

This three -part advanced Master Class series, led by Dr. Alex Sévigny, APR, builds on your learning in his first set of master classes. These sessions will be hands-on, full of examples and opportunities to practice AI skills that you can apply immediately in the workplace. The mix of lecture to hands-on practice/group discussion will be 30-70. That means you’ll leave feeling confident that you can apply the skills you’ve learned immediately in your work. In these three sessions, you’ll learn how to integrate AI into your workflow, use AI to measure the value you are creating and use AI to transform your practice into a data-driven, experiment-informed powerhouse.

Presenter: Dr. Alex Sévigny, APR

Dates:                                                                                              

• 30 October | 11:00 a.m. CT | Ethically Integrating AI Into Communications Workflows
• 6 November | 11:00 a.m. CT | Using AI to Measure the Value Your Team is Creating
• 13 November | 11:00 a.m. CT | Unleasing the Power of Data in Communications: Building a Data-Driven Practice

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Master Class Series: Advanced Digital Acumen for Business Communicators

This three -part advanced webinar series, led by Dr. Lilian Ajayi-Ore, Ed.D, lecturer and research scholar at Columbia University, is designed for seasoned professionals aiming to excel in digital communication. In this interactive series, Lilian will guide participants through cutting-edge digital communication techniques, audience engagement strategies, organizational digital transformation and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience. Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation.

Presenter: Dr. Lilian Ajayi-Ore, Ed.D

Dates:                                                                                              

• 6 December | 9:30 a.m. CT | Mastering Digital Strategy and Innovation
• 13 December | 9:30 a.m. CT | Data-Driven Digital Communication and Audience Insights
• 18 December | 9:30 a.m. CT | Digital Transformation and Performance Measurement Excellence

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