Master Class Series: Using AI to Boost Your Thought Leadership With Rhea Wessel
Are you a business communicator struggling to translate your company’s expertise into impactful thought-leadership content? Do you find yourself wrestling with blank-page syndrome, stuck in endless revision loops, or spending hours trying to make your subject-matter experts’ ideas shine? You’re not alone.
This IABC Master Class, is designed to help you overcome these barriers and transform your thought-leadership content. Led by Rhea Wessel, founder of the Institute for Thought Leadership, this three-part course will show you how to wield AI tools not just as shortcuts, but as genuine partners in the creative process, with tools that can dramatically improve the way you conduct research, generate ideas, and turn insights into publishable pieces.
Presenter: Rhea Wessel
Dates:
- 2 April | 10-11:30 a.m. CT | Finding Your Thought-Leadership Niche
- 9 April | 10-11:30 a.m. CT | Framing and Writing Your Stories
- 16 April | 10-11:30 a.m. CT | Setting Up and Operating Idea-Generation Engines in Your Organization
Register Now
Why You Need This Course
AI isn’t here to replace writers. It’s here to help you write smarter, faster, and more strategically. Imagine being able to consistently produce fresh, thought-provoking articles that resonate with your audience and elevate your brand, without compromising quality. Whether you’re looking to enhance your own writing or get better results out of your subject-matter experts, this Master Class will equip you with the strategies you need to succeed.
Who Should Attend?
This course is perfect for communications professionals, content strategists, and anyone responsible for thought-leadership content who wants to break through creative blocks and get better results out of their time and resources.
Course Highlights
Session 1 – Finding your Thought-Leadership Niche
Learn how to use AI for research and ideation so you can quickly zero in on unique angles and emerging trends that your audience cares about.
Learning Outcomes:
- Understand how to use AI tools to conduct targeted and effective research about your audience’s needs and gaps in your competitors’ writing.
- Develop techniques for processing unique ideas and perspectives using AI.
Session 2 – Framing and Writing Your Stories
Discover how to leverage AI during the writing process to refine and polish your content, maintaining authenticity and voice while speeding up idea production.
Learning Outcomes:
- Learn how to integrate AI tools into the framing, drafting and editing phases.
- Master strategies for preserving originality and authenticity while using AI.
Session 3 – Setting up and Operating Idea-Generation Engines in Your Organization
Master AI-powered optimization techniques to scale your output of unique ideas.
Learning Outcomes:
- Gain skills for automating content creation processes and maximizing output.
- Learn how to build and set up thought-leadership structures in your organization, starting small and then scaling them.
With expert guidance from Rhea Wessel and team member James McCabe, you’ll leave each session armed with new skills, fresh ideas, and a clear pathway to producing thought-leadership content that positions your organization as a true leader in its field.
Ready to take your thought leadership to the next level? Register now and unlock the power of AI to transform your communication strategy and elevate your brand!
More About Rhea Wessel
Rhea Wessel is the founder and head of the Institute for Thought Leadership. A former finance and tech journalist, Rhea now focuses on helping individuals and companies identify their thought leadership niche, articulate story ideas around that niche, and tell better stories. She has worked as a journalist for the Wall Street Journal, The New York Times, and CFA Magazine, and as a story coach for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF, and Siemens. Rhea is a graduate of Columbia University and the author of the book Write Like a Thought Leader, which outlines her systematic approach to transforming subject-matter expertise into thought leadership content.